Faced with audiences that rely on digital devices for immediate satisfaction, many of today’s pop-ups and installations resort to gimmickry and spectacle. However, few offer anything more than Instagrammable moments. In contrast, Google’s A Space for Being installation (mounted at this month’s Milan Design Week) engaged its guests in a fully captivating sensorial experience. Its interiors provided visitors with the controlled time and space to cut away from the hurried pace of the massive global design event. Moreover, through the use of sensor-based technology, it allowed visitors to gain a new understanding of how their unconscious minds respond to different spaces and interiors.